![]() Enterprise accounts are not open for the public or marketers, instead, these accounts are for internal communication within enterprises. Nowadays, many companies use WeChat as the main communication solution internally. ![]() Enterprise Accounts (企业号)Īs mentioned, WeChat is not only used by individuals who chat with friends. Due to the increased visibility through push notifications, companies can only publish content four times a month.Ĭompanies with big customer databases and audiences are most suitable to use WeChat service accounts. Compared to subscription accounts, service account holders can only publish content four times a month and 1-6 articles at a time.Ī difference is that the user will receive a push notification in the chat list (similar appearance and layout as Facebook Messenger). These services are not available via the subscription accounts.īesides, companies who use service accounts can use 9 APIs that give you the opportunity to create more functions and applications. The main advantage for companies is that they can open so-called WeChat stores and receive payments from Chinese customers via WeChat Pay. ![]() Thus, the service accounts have more advanced functionality compared to the above-mentioned account. This solution is more suitable for companies that work with eCommerce, customer service, need API integrations, and customer solutions. Subscription accounts are suitable for brands and individuals who drive traffic via content, such as media publications.Īs subscription accounts don’t allow any push notifications and the articles are stored in a subscription folder, you’ll experience less visibility than service account holders. On the contrary to service accounts and enterprise accounts, individuals like celebrities and bloggers are allowed to use open subscription accounts to market themselves and provide information. The reason why companies can only publish articles once a day is to avoid spamming and so that companies would maintain at the top place in the WeChat search engine. Companies who have subscription accounts can publish to subscribers once every day, including 1 to 6 articles at a time.Īs the name says, the articles will be stored in the users’ subscription folders. WeChat subscription accounts are similar to a daily news feed and focus on brand communication and to provide information/news. Let’s review the two and clarify which one you need when promoting your business on WeChat. The reason is that the enterprise account is primarily used for internal management of businesses. Today, we’ll look at the subscription account and service account. There are three different official accounts available on WeChat: Besides, Tmall has introduced an invitation-only policy which makes it difficult for foreign brands to sell on the platform unless you have decent revenues and brand recognition in China. This can cost you tens of thousands, and sometimes hundreds of thousands of dollars just in the first year. Promoting your business and selling your products on WeChat is generally cheaper compared to setting up a store on eCommerce platforms like Tmall. Why should I market my business on WeChat?Īs mentioned, WeChat is used by more than 1 billion users, which makes it a gold-mine for businesses who wish to promote their products and services online. This leaves you with the only choice to use domestic versions of these applications, including WeChat, Weibo, and more. Not to forget, keep in mind that WhatsApp, Skype, and plenty of other applications and websites are blocked in China. Thus, many conference calls and important matters are discussed via the application. Not only do friends use the application for informal conversations, it’s widely used among business professionals and top executives as well. If you ever visit China, you’ll notice that it’s crucial to use the app there. Some even claim that WeChat has its own ‘ecosystem’ and users don’t even need to leave the application as practically anything can be found via the application. Nowadays, you can even browse the net, buy cinema tickets, pay for various goods and services, and book taxis through the application. Owned by the large conglomerate Tencent, WeChat has evolved into more than just a social application where friends chat. The application has grown significantly over the years and is used by more than 1 billion people, primarily in China. WeChat is the biggest social application in China and was founded as late as 2011.
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